In the world of digital compact cameras, few if any brands have the instant hype of Nikon’s Coolpix series. The question remains however, if Coolpix cameras are popular as a result of the celebrity endorsement with which they are so commonly associated vs. the camera itself. Ashton Kutcher serves as the official spokesperson for the series, which caters to young individuals with active social lives, appearing in numerous commercials for specific releases within the Coolpix product line.Coolpix main advantage may lie in its seemingly endless variety of user-friendly camera options. Earlier this fall, Nikon chose to add 3 new cameras, the Coolpix S80, the Coolpix P7000 and the Coolpix S8100, all of which contain unique features to segment different young adult markets. The S80 is small enough to fit conveniently in a purse or pocket, complete with 14.1 megapixels and 5x optical zoom. The camera’s video mode also allows for HDMI output, meaning video can be played back in HD assuming a TV is fitted with HD capability.The P7000 is a more advanced device, with a 7.1x optical zoom and 10.1 megapixels on a wide angle lens. Perhaps the P7000s specialty however is capturing high quality images in the difficult to adapt to low light setting. This is particularly appealing to the market in question, as most photo ops occur after hours, at least according to the Coolpix ad strategy. Still, this camera is more fully functional for the left-brained consumer, more conducive to still photography than day-to-day scrapbook documentation.Like the P7000, the S8100 also specializes in low lighting photography, with an emphasis in speed. With an S8100, users can take 5 consecutive rapid speed pictures at 10 fps. The S8100 also offers HDMI output and HD video recording. The S8100 is a 12.1 megapixel camera, multifunctional enough for artists and practical enough for socialites.